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Site Analytics

  • posted by Ryan Zimmerle
  • posted on December 27th 2010
  • 0 comments

When building a new site or updating an existing site I install and configure Google Analytics.  Every week you will receive an email containing the previous week’s analytics and access to the Google Analytics Dashboard for on the fly reporting. 

Google Analytics is a web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site, etc.  It can also be used to specifically track Adsense traffic, therefore helping webmasters to optimize Adwords based on where visitors come from, time on site, click path and geographic location.

Not only is Google Analytics a great indicator of how your site is doing, it is an even better indicator of where your site can improve. Combined with my knowledge in Search Engine Optimization and Google Analytics training I can make minor copy changes to bring your page up the ranks.

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